On October 18, 2023, Teacher Zhang Hong of the School of Architecture and Design of our school launched the Advertising Design course case on the ideological and political platform of Xinhuanet.
This course case is mainly for undergraduates majoring in visual communication design, digital media art, product design, advertising, etc. The course includes six modules: understanding advertising, understanding creativity, decoding creative thinking and advertising design elements, design performance and design arrangement. The course cases focus on the integration of ideological and political elements, and integrate elements such as national feelings, cultural confidence and professional identity into the course, strengthening the case edification, example demonstration and practice inspiration.
In the future, the College will further innovate the methods and paths of ideological and political construction of the curriculum, encourage teachers to dig deeply into the ideological and political education elements contained in various professional courses, achieve the organic combination of ideological and political curriculum and professional knowledge, and actively promote the ideological and political construction of the college curriculum. (Text/Zhou Ying, Chen Huailong, Chen Ye, HE Tiantu/Chen Huailong)
