Recently, in order to deeply implement the rural revitalization strategy and promotethe deep integration of educational resources and rural development, the rural revitalization work team of the School of Architecture and Design, led by Secretary Zhou Xiaojin of the Party Committee of the School, went to Hetang Village, Chongxian Township, Xingguo County to conduct visits and investigations. They conducted on-site investigations on the implementation of three key assistance projects: rural construction planning, industrial planning and brand image design. Teachers Long Zhuanfang and Deng Rongzong of the school's village work team, and relevant comrades from Chongxian Township and Hetang Village accompanied theinvestigation.
[Rural Construction Planning: Drawing a New Blueprint for Development]
During the visit, the rural revitalization work team of the college learned that with the support of the school, the rural construction planning of Hetang Village made by the team in the early stage was smoothly promoted. Hetang Village is gradually transforming into a modern new countryside that is suitable for living, working, harmonious and beautiful: neat rural roads, scattered houses, newly built small squares and new era civilization practice stations, which make the overall appearance of Hetang Village brand new and the village development presents new vitality. This is a rural construction plan tailored for Hetang Village by the college based on its professional advantages. It focuses on preserving the unique features of the village, while introducing modern life elements, effectively improving the living quality and happiness of the villagers. It not only retains the unique charm of the village, but also enhances the villagers' sense of belonging and pride.
[Industrial Planning: Activating a New Engine for Rural Economy]
The college's rural revitalization team also learned that the rural industrial planning has gradually been implemented. With the help of the school, Hetang Village has vigorously developed the characteristic agricultural tourism industry based on its own resource endowment and the current status of industrial development. It has now built a tea planting base and rural tourist attractions, realizing a gorgeous transformation from traditional agriculture to modern agriculture and sightseeing agriculture. Industry is the key to rural revitalization. Through the implementation of industrial planning, it has not only promoted the agricultural efficiency and farmers' income in Hetang Village, but also driven the diversified development of the rural economy, laying a solid foundation for the sustainable development of the countryside.
[Brand Image Design: Improving the Added Value of Rural Products]
The brand is the soul of the product and an important business card for the village to go to the market. The college's rural revitalization team has carefully designed the brand packaging for the characteristic agricultural products of Hetang Village and designed the overall image of Hetang Village. At the survey site, the team members saw these creative and regional brand packaging, which not only improved the beauty and recognition of the products, but also greatly enhanced the market competitiveness. The successful application of brand packaging design has provided strong support for the products of Hetang Village to enter a broader market.
[Conclusion]
Through this survey, the rural revitalization team of the college deeply felt the gratifying results achieved by Hetang Village on the road of revitalization and development. The college will continue to give play to its professional discipline advantages, actively guide the deepening of Hetang Village's rural construction planning, industrial development planning and brand image design, assist in the construction of rural characteristic agricultural product processing bases, work hard for the new development of Hetang Village, and jointly explore new paths, methods and measures for rural revitalization in practice.
