The major of digital Media Art belongs to the discipline of Art, the first-level discipline is design, and the degree awarded is Bachelor of Art. Digital media art is a new subject, which arises in the world trend of the transition from traditional media to digital media. It is a new direction of combining technology and art, and expanding the information discipline to the field of culture and art. The major focuses on humanities and technology, technology and art, design and communication, and cultivates innovative digital art talents who are engaged in website design, APP design, game design, etc. in the field of new media such as the Internet, and media creativity, film and television editing, and special effects production in the field of film and television animation.
The Digital Media Art major has two major directions: "Network and interactive Media Design" and "Digital image and network Video Design". The major of network and interactive media design is to cultivate innovative professionals with high artistic accomplishment and solid professional skills, who can use artistic innovative thinking to plan, create, produce, disseminate, operate or manage network media such as websites, apps, games and H5 for new media fields such as Internet, mobile media, digital publishing and new media advertising. Digital image and network video design aims to cultivate senior interdisciplinary talents with strong media creative design, film and television editing, special effects production ability, and good combination of creativity and digital media technology and digital image, VR/AR creation and production.
